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FranklinWaugh Ltd
This is our primary business, while Eclub and EBEN are support initiatives we have launched for the benefit
of the small business community. FranklinWaugh is a strategic SME consultancy.
What is ‘strategy’?
Strategy is reflected in a distinctive value chain, performing and linking business activities in
different ways to its competitors, or performing similar activities in different ways that allow it to deliver
more value to its customers. ‘Strategy defines how all the elements of what a company does fit together.’
What makes FranklinWaugh unique?
We focus on primary needs first, allowing the entrepreneur to develop and discover what it is they want to
achieve (their primary aim in life) before a business model can be developed that serves that aim.
FranklinWaugh provide bespoke development plans based on your own individual and business needs.
We do not apply one generic model through the bank and you are sure to get the personal attention you require.
What exactly do you mean by ‘resource needs’?
Resources are the human, financial, knowledge, material and technology factors your business needs to function effectively on a day to day basis.
Can I embark on this development process on my own?
Yes, but at a price (monetary and time) far higher than taking the initiative to make hay while the sun shines & follow through on your development objectives with our assistance. It is easier to prove your character and competence by being part of something much, much bigger than you would be if you were on your own!
How does FranklinWaugh stand to benefit from setting up the EBEN?
In exactly the same way that you and other members stand to benefit through this powerful business
community, the only difference being that we have taken the lead in order to start the process of
building this strategic tool, we are merely the catalysts. There are no extra benefits to FranklinWaugh.
The whole network structure and thinking is based on mutual Win Win or No Deal.
How much does it cost?
Eclub: Membership to the Eclub is free in order to make the club a low investment in time, money
and effort. Involvement is on a pay-per-play basis, to ensure that you only ever pay for what you use.
This allows you the time and space to feel certain and comfortable with Eclub and its initiatives before
investing in your personal and businesses growth. Therefore, the best way to learn about the Eclub is
to join it and get a feel for it.
EBEN: In the spirit of community we do not charge a membership fee. The EBEN is run on a
pay-to-play system and services to help implement the EBEN strategic tool into your business are
provided at cost by FranklinWaugh and other members where applicable.
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